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MIDE 201: Marketing: Professor Kumar's Class

In-Class Group Activities

Marketing Plan Research Activities
One member of each group should make a copy of the Google Doc, and then share with the other members of the group for collaborative note-taking. You can use any information you gather during today's class session to inform your research in the coming weeks.
Roadmap to MIDE 201 Project
Where to look and how to find information to complete the Marketing Plan Situation Analysis Diagram for your group's project.

Information Sources...In Your Experience

Source Citation and Rationale Log

Source Citation and Rationale Log
Each group should make a copy of the Google Doc and complete the log by creating a citation and providing a one-sentence rationale for each source you plan to use.