MIDE 201: Marketing: Getting Started

This guide is intended for use by all MIDE 201 students, but anyone may use it for their own research.

Use the guide to help you find library resources, and even some external resources, that will help you in your research during the semester-long MIDE 201 marketing plan project. Most of the resources linked here are accessible by subscription only to Bucknell students, faculty, and staff.

As in any research pursuit, you will be best prepared to succeed if you consult a variety of types of resources. The ones in this guide have been selected to specifically address your research needs, and they are organized by their purpose relevant to your project goals.

The box below, "How to Start Your Research: A DIY Guide," contains a series of tools for each "step" in the research process to help you get started and keep moving. If you get stuck, contact me or one of the other librarians for help (that's why we're here!).

Need help getting started with your research? This guide provides you with help for each step of the research process. Click DIY to visit the guide.