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MIDE 201: Marketing: Consumer Info & Market Research

Market Research & Consumer Trends

Demographic Information

Library subscription databases aren't the only place to find good data. Here are some external and freely available data sources you might want to use.

Find Journal Articles

Journal articles, and particularly "scholarly" ones representing empirical research, aren't necessarily what you'll be looking for as you complete your assignment for this class. However, you may find that a report on the results of research by scholars does help you in putting together your marketing plan. These are just a few options for finding articles.