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MIDE 201: Marketing: Country, Industry, & Company Info

Company, Industry, and Market Sources

It will benefit you to learn as much as you can about the industry in which your product or service is represented, and about any companies that make or have made your product or provided your service, or a related product/service. You may also need to access country information. For example, if the resources needed to make your product, or the labor force that will produce your product, exist outside of the U.S., you will need information about the relevant countries.

Helpful Library Databases

Looking for data for a private company?

Unlike public companies, private companies aren't required to disclose financials and other info--so it can be difficult to find detailed information on private companies. It's even more difficult if it's a small private company.

Beware: It is difficult to find high quality information on private companies. Even though the sources listed here are "better than average quality," sales figures and other private company info are often wrong even in these sources.

SEC Filings