Comprehensive collection of consumer and market intelligence research. Reports include market sizes, shares and forecasts, brand profiles, consumer trends and much more.
Provides current news and scholarly journal articles in all aspects of business, trade, and industry information. Also includes market, industry, and country research.
Demographic Information
Library subscription databases aren't the only place to find good data. Here are some external and freely available data sources you might want to use.
Access to decennial census data from 2010, plus data from the American Community Survey (2010 - 2018).
Find Journal Articles
Journal articles, and particularly "scholarly" ones representing empirical research, aren't necessarily what you'll be looking for as you complete your assignment for this class. However, you may find that a report on the results of research by scholars does help you in putting together your marketing plan. These are just a few options for finding articles.
Provides current news and scholarly journal articles in all aspects of business, trade, and industry information. Also includes market, industry, and country research.
Contains the full text of articles from more than 510 key publications dating back to 1995, and provides access to product evaluations, interviews, biographical sketches, corporate profiles, obituaries, surveys, statistical rankings, book reviews, reports and more.
Google Scholar - be sure to look for the "Full text @ Bucknell" link!