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MORS 302: Responsible Management: Customers

Finding Evidence

Keyword Searching

Use a variety of keywords to search for news, trade, and/or scholarly articles about customer satisfaction, customer privacy and security, customer relationships, customer service, and other relevant topics related to corporate social responsibility and impact on customers. 

My suggestion is that you limit your search to a recent time period (~the last 12 months) because there will be a wealth of information on these topics.

A few suggested keywords:

"impact business model" AND (customer service)

"corporate social responsibility" AND "customer relationship"

"corporate social responsibility" AND "employee relationship" (interesting articles on the impact environmental CSR has on employees, for example)


Relevant Article

Carballo, R. E. (2023). Purpose-driven transformation: A holistic organization design framework for integrating societal goals into companies. Journal of Organization Design, 12(4), 195-215. doi:https://doi.org/10.1007/s41469-023-00156-8

This article offers some insight into ways companies that were not created with a purpose of having a societal impact can incorporate such goals.