Consider doing a search in a database like ABI/Inform.
Here's an example search:
"small business" AND "coffee shop" AND mission
And one of the results: Kalina-Metzger, S. (2025). Consciousness coffee creates community. Central Penn Business Journal, Retrieved from https://www.proquest.com/trade-journals/consciousness-coffee-creates-community/docview/3171991569/se-2
This article is about a small coffee shop in Lemoyne, PA (across the river from Harrisburg).
Other relevant keywords (paired with keywords related to your partner company):
- mission
- ethics
- engagement
- transparency