Research by Subject: MIDE 201: Marketing: Professor Chen's Class

Finding a Declining Product/Company

Sample search strings:

Overview
Meet your librarian, Jill, and learn about the following videos and how they may help you with your research.
MIDE 201: Statista
Learn about searching in Statista and how to find statistical data (market share, revenue, etc.), company reports, and consumer data.
MIDE 201: Net Advantage/CapIQ
Learn about NetAdvantage/Capital IQ and the kinds of information you can find there, including competitor info and Investment Research reports.
MIDE 201: ABI/Inform
Learn how to find industry reports and specific info about products or companies in ABI/Inform.
MIDE 201: Mintel
Learn to find demographic and product category reports in Mintel.
Wrap Up Video
A reminder to contact Jill if you need help at any point in your research process!

Draft Marketing Plan Situation Analysis Google Doc
One member of each group should make a copy of the Google Doc, and then share with the other members of the group for collaborative note-taking. You can then transfer your findings to the copy of the worksheet that Professor Chen has provided for you.

Roadmap to MIDE 201 Project Research
Where to look and how to find information to complete the Marketing Plan Situation Analysis Diagram for your group's project.